LHT Creative Strategist + Humanitarian, 2006 – Present
Support local to national brand launches in hospitality, retail, tech, sporting, art and design, real estate, CPG, beauty, and philanthropic industries.
HOSPITALITY Gemma Foods, Aloha Poké Co., Aviato Eats, Buck's Chicken + Biscuits, Jam, G’Lato Craft Co.
SPORTING Studio III, Elevated Surfcraft
RETAIL, TECH, REAL ESTATE + CPG Neat Method, Odele Beauty, Stallone Home, Willette War Pony x Restoration Hardware, Walden Interiors, O’Neil Group Realty, Leap Retail Inc., Standard Reclaimed Wood, The EventWork, Grain Reclaim, Brain2Bot, Oh Snap! Photography, Dimention, Renovation Sells, Liquid Cookie Co., D.F. Stone New York
PHILANTHROPIC Friends of Prentice, Stoked, Camp Out for Kids, Give A Shi*t, Cuisine for Cancer, Chef's Playground, Cody’s Dash for Down Syndrome, Dance for Life, Bash for Breath, Team Pearl Girl
STALLONE HOME Co-Founder, Head of Brand + Marketing, FY25 Launch
Stallone Home is an e-commerce wellness and lifestyle brand that provides clean products for our people and more tomorrows for our planet. It exists to revolutionize conventional cleaning and personal care products, eliminating single-use plastic products through reusable, refillable packaging.
LIBERTY + CO. Founder, Author + Creative Director, FY25 Launch
A children’s empowerment lifestyle brand and book series founded on a movement that provides little leaders from every walk of life a platform to carry their torch bravely as they discover their identity and how to make their dreams a reality. Responsible for the business plan, brand and marketing creative direction, copy writing, photography and illustration direction, and publishing house, media & vendor partnership.
SALESFORCE Senior Manager, 2019 – 2023
Built global programs, events, photo shoots and campaigns to connect the entire employee lifecycle and experience. Partnered with business stakeholders to bring impactful, on-budget engagements to life. Kept employees connected with the company and culture. Led online and offline marketing for a wide range of business verticals: Sales, Talent Development, Finance, Comms, Sales Enablement, Salesforce Ranch Events, C-Suite Special Projects. Creative directed internal team of designers, external agencies and vendors. Prioritized nurturing and inspiring my team of direct reports. Held my team’s personal and professional well-being accountable through our performance-driven “V2MOMs.”
GROUPON Creative Director, Experiential Events 2012–2018, Senior Brand Designer 2011 – 2012
Led and motivated a team of creative and strategic thinkers resulting in 100s of consumer and merchant events per year and thousands of merchandising assets per month. From concept to implementation, serviced a team of event coordinators. Traveled the country to oversee offline implantation of brand activations. Oversaw large-scale tentpole campaigns and custom photoshoots. Managed creative for Groupon’s highest revenue-driven channel: Health Beauty & Wellness.
B2C PARTNERSHIPS NYC Wine + Food Festival, SOBE Wine + Food Festival, Bite of Seattle, National Restaurant Association, Kentucky Derby, Groupon To Go, National Pride Festival, Taste of Groupon, Groupon Restaurant Week, SXSW, North Coast Music Festival, City Harvest, James Beard Awards, Wrigley Field Takeover
B2B PARTNERSHIPS Gwyneth Paltrow + Goop, Lobster Bash, Great American Beer Fest, Operation Warm, Association of Zoo + Aquarium Festival, Conference, Spa Buzz Hawaii, Grace Hopper
INTERNAL ACTIVATIONS Annual 500k+ Holiday Party, International President’s Club Incentive Getaway, Geekon, ERGs
AKIMBO GROUP Brand + Packaging Designer, 2006–2011
Alongside a few memorable creative directors, supported the identity and packaging development for a range of Fortune 500 brands. Traveled to oversee consumer quantitive and qualitative research. Partnered with Leo Burnett to launch shared clients brand refresh and new product offerings.
TOBACCO Phillip Morris Domestic & International (Marlboro, Parliament, Black & Mild, Skoal, Virginia Slims)
SPIRITS Jim Beam (Couvoisier, Sauza, El Tesoro), Anheuser Busch
GROCERY Sara Lee (Jimmy Dean, Hillshire Farm), Mrs. Dash, Wrigley, Ocean Spray, Kelloggs, Quaker, Better Whey to Life
HOME + GARDEN Wells Lamont
BEAUTY + HEALTH Lifestyles Condoms